Ogobolli BABY TOYS

BRANDING

In 2022, Ogobolli had a complete re-brand of their company that I was in charge of and implemented. Everything from the company colors, the fonts, the patterns, and tag line were changed. Basically, everything except the logo and brand values. Below are some of the assets that I created as part of the new brand design.

Photography

At Ogobolli, I was responsible for all of the photography. This includes product photography, lifestyle photography, and any other photography needs that arose from either clients or in-house. I have included some of my favorite shots below.

Lifestyle photography:

social media

Banner Ads

DIRECT MAIL

The task for the direct mail piece was to highlight that Ogobolli’s baby toys are not only safe and durable, but also help babies develop motor skills, hand-eye coordination, and shape exploration. Ogobolli wanted to make sure consumers knew why their baby toys are beyond normal baby toys.

EMAIL COMMUNications

Sell Sheets

Part of my job as a Designer for Ogobolli was to design the sell sheets for all products - especially new products. Sell Sheets were used by the Sales Team to highlight the product’s features, selling points, and key information (such as dimensions). They are typically given out through emails or in-person at events like toy industry trade shows to perspective buyers and current clients. An example of a sell sheet that I designed is below.

CATALOG

Ogobolli annually puts out a catalog that is sent to buyers and existing clients. The catalog takes about 2 months to put together and is generally around 12-15 pages (not including the front and back cover). My role in the catalog is that I design it on my own (cover to cover), am responsible for all photos taken and photoshopped for the catalog, write all the copy for both products and branding, design layouts and pagination, and that I oversee all aspects of the catalog to ensure that every detail is as perfect as possible and to the printers by the deadline.

WEbsITE DesignS

In 2021, Ogobolli decided to update the website to fit their branding re-design. Below is the website design I created.